The work
A closer look at work I've shipped: what I built, and how it runs once it's live.
Fitness · Christchurch
Challenge
Seven membership packages and nine session streams is a lot for a newcomer to work out before their first visit.
What I did
A plan generator on their website that writes every prospective member a personal two-week plan, plus a morning ads report written by Claude through MCP.
Outcome
The plan generator is live on hybridtheory.co.nz. A new member gets their plan the moment they finish the form.
Property development
Challenge
A new business has no track record to point to, so the brand has to do that work from the start.
What I did
Logo, brand guidelines, tone of voice, look and feel, and their first website.
Outcome
A brand that looks modern, feels premium and earns trust at first glance, ready to put in front of landowners, investors and buyers from day one.
Let's talk
I'll come back within one working day with a straight answer on whether I can help, and how.
A call is the fastest way to start. Prefer to write? Send a message and I'll reply within one working day.
Prefer email? kale@joinesdigital.com