Fitness · Christchurch
Hybrid Theory.
Seven membership packages and nine session streams is a lot for a newcomer to work out before their first visit.
Senior, hands-on, Christchurch based
Better digital, built around your business.
I build the websites, tools and automation your business runs on, then train your team to own them. Independent, Christchurch based, and no playbook to sell.
No pitch, no obligation. Just a plain answer on what's worth doing.
northline.co.nzExample brand
NORTHLINEBUILD CO.
HomesShow homesBook a visit
New show home · Rolleston
Homes built for Canterbury
House plans
House & land
Get a quote
LiveDeployed 9:41am · Performance 98
Web enquiry
9:41am · Contact formSarah Henderson · four-bed new build, Rolleston
Added to CRM
9:41amNew lead · Stage: Enquiry · Owner: Mark Rowe
Follow-up email sent
9:41am“Hi Sarah, thanks for getting in touch. Mark will call you tomorrow…”
Ran on its own in 4 seconds. Nobody typed a thing.
Searching Drive, email and CRM
What did we quote the Hendersons?
$612,400 incl GST for the four-bed at 14 Kōwhai Lane, quoted 2 September. It includes the hardwood deck they asked about.
Quotes/Henderson - 14 Kōwhai Ln - v2.pdfCRM: Sarah Henderson
Answered in 3 seconds, from your own records.
MRATJPLOSK+4
9 of 9 trained- Update the website yourselves
- Change the enquiry automation
- Ask the business brain
- Know the AI policy
Handover complete. It’s yours to run.14 Oct
Website
Automation
AI answers
Training
Clarity
a plain answer on what's worth doing
The right fit
chosen for your business and budget
Momentum
most work is live within weeks
Sound familiar?
You know you need better digital. You just haven't had the time.
01
You're doing your own marketing at 9pm, and it still doesn't feel right.
02
Every agency and every tool pitches its own answer. Nobody starts with your question.
03
You've tried ChatGPT. What it writes could be about any business anywhere.
This is the job of an independent consultant. I don't sell a product, so I can start with what your business needs. Then I build it with you.
What I do
Pick a starting point.
Most clients start with one of these and add more later. If you're not sure which, that's what the first call is for.
01
Digital solutions.
Websites, tools and the systems your business runs on, plus the data behind them: stored securely, handled properly, kept in order. Built to last, and built around the way you work.
02
Marketing.
Strategy and the hands-on work: search, paid social, content and campaigns. Every dollar has a job, and you'll see the numbers.
03
Process automation.
The manual, repetitive work, handled. I connect your tools so the busywork runs itself and your team gets hours back each week.
04
AI automation.
AI doing real jobs. I've built tools that write on-brand content, qualify leads and onboard clients, and I run my own business on them every day. I can do the same for the jobs that eat your week.
05
AI training & consulting.
Hands-on training for your team: everyday AI, agentic assistants, custom mini-apps and a business brain. All of it set up on your real work.
06
AI business setup.
Most teams buy the licences and leave everyone to figure it out. I set it up so it knows your business, follows your rules and actually gets used.
07
The Business Brain.
Your quotes, prices, history and way of writing, learned from the systems you already run and one question away for your whole team. I build and run it, or set it up for your team to own.
Why Foundry
Independent, senior, and hands-on.
Foundry is an independent digital consultancy. No agency layers, no tool to sell, and no account managers between you and the work.
I use everything I build. The AI tools that write content, qualify leads and onboard clients here were built for my own business first. If I recommend something, it's because it's already doing its job for me.
One person doesn't mean one pair of hands. When a job needs more, I bring in developers, designers and media specialists I've worked with for years. You get one point of contact, and one person who owns the result.
If something isn't worth doing, I'll tell you before you spend a dollar on it.
Senior and hands-on
You work with the people doing the work. No account managers.
Outcome first
Success is measured in your numbers, not my hours.
Straight talking
Sometimes the honest advice is to do less. You'll get it anyway.
AI training & consulting
Get your team fluent with AI.
I build AI for your business, and I teach your team to run it. Practical sessions, set up on your own work, so the habit sticks after I leave.
Business brain.
The Business Brain connects Claude to the tools you already use, your drive, your email, your systems, and teaches it how your business works. Answers in seconds, sources shown, nothing migrated. Set up and handed over in five weeks.
Explore the Business BrainEveryday AI.
Your whole team confident with AI chat for writing, research and decisions. On your work, in your voice.
Agentic assistants & mini-apps.
AI that handles multi-step jobs in the background, plus small tools built for your workflows: reports, admin and the recurring work nobody has time for.
AI business setup
Claude or ChatGPT, set up properly for your team.
Most teams buy the licences and leave everyone to figure it out. I set it up so it knows your business, follows your rules and actually gets used.
Team workspace · Northline Build Co.Example
Client emails
6 files · shared with 9 people
Draft a reply to the Hendersons about the deck delay, in our usual toneDraft a reply to the Hendersons about the deck delay, in our usual tone
Hi Sarah and Tom,
Thanks for bearing with us on the deck. The hardwood we ordered is now due on 4 November, so we’ll start building the week of the 10th and have it finished by the 21st. We’ll keep you posted if anything changes.
Cheers, Mark
Hendersons/Build programme v3.pdfInstructions: Northline tone of voice
Accounts and admin.
The right plan, seats, single sign-on and admin settings, set up once and set up right.
Projects and instructions.
Shared projects, your brand voice and a prompt library, so everyone starts from your best work.
Connectors.
Linked to Drive, SharePoint, Gmail, HubSpot and the tools you already use.
Policy and training.
A plain-English AI policy, the right data settings and hands-on training on your own work.
Add-on: Claude Design setup. On-brand decks, social posts and ads in minutes.
See Claude Design setupThe Business Brain
Your business already knows the answer.
A closer look at what the Brain does day to day: your quotes, prices, history and way of writing, learned from the systems you already run, one question away for your whole team. Have me build and run it, or take the Consultant Pack and build it with my guidance.
Answers on tap.
“What did we quote Smith Ltd last March?” Ask in plain English and get the answer from your own records in seconds, with the source shown so you can trust it.
Works how you work.
It learns how you quote, price and write from your real documents, so drafts and answers sound like your business from day one.
Nothing moves.
Your knowledge stays in the systems it lives in now, and access mirrors each person's own login. On commercial Claude plans, your data isn't used to train AI models by default. No lock-in.
How your data is handledThe work
A look at what I've built.
Projects I've shipped, and how they run once they're live.
Property development
M Group Properties.
A new business has no track record to point to, so the brand has to do that work from the start.
Who I work with
Senior people on the work, no account managers.
A sample of the organisations I've worked with.
Crusaders.
Digital and content strategy across audience growth, CRM, paid media, web and analytics.
Hybrid Theory.
AI systems and automation built into the day-to-day running of the business.
Read the case study
M Group Properties.
A brand built from nothing: logo, guidelines, tone of voice and their first website.
Read the case study
How it works
From first call to live and working.
01
Tell me where you're headed
What you do, where you want to get to, what's in the way. If I'm not the right fit, I'll say so and point you at someone who is.
02
I build the plan
The mix of strategy, marketing, AI and automation that fits your goals and budget. You'll know what it costs and why before anything starts.
03
I deliver, then keep tuning
The work goes live and you see the numbers beside it. I put more into what earns and cut what doesn't.
Ready when you are
Let's find what works.
Book a call. I'll come back within one working day with a straight answer on whether I can help. If I can't, I'll tell you that too.
Book a callLet's talk
Tell me what you're trying to achieve.
The more you tell me about where you're headed and what's in the way, the more useful that first call will be.
Book a call
A call is the fastest way to start. Prefer to write? Send a message and I'll reply within one working day.
Prefer email? kale@joinesdigital.com