[INDUSTRY]
[CLIENT NAME].
[One-line problem statement, e.g. lead volume had stalled and the existing funnel was not converting.]
[RESULT, e.g. 32% increase in qualified leads over 90 days]
Digital strategy · Marketing · AI & automation
We find what works for your business.
Foundry is the digital arm of Joines Digital. We are not tied to any one tool, platform or tactic. We work out what will genuinely move your business forward, then build it with you. Strategy, marketing, AI and automation, matched to your goals.
Clarity
what is working, what to do next
The right fit
tools and tactics chosen for you
Momentum
real digital live and earning, fast
Sound familiar?
You know you need better digital. You just have not had the time.
01
You are spending hours on marketing that still does not feel right.
02
Every tool and agency pushes their own thing, but no one tells you what actually fits you.
03
Generic AI tools give you something that sounds nothing like you.
That is where an independent consultant earns their keep. Someone with no agenda but yours, who works out what you actually need, then builds it.
What we do
The core of how we help.
Most clients start with one and grow into the rest. Not sure what you need? That is the conversation.
01
Digital solutions.
Websites, tools and the digital builds your business runs on. Built properly, built to last, built around how you actually work.
02
Marketing.
Strategy and execution. Search, paid social, content and campaigns that earn their spend and chase the numbers that matter.
03
Process automation.
The manual, repetitive work, handled. Workflows and integrations that connect your tools and run themselves, so your team gets their time back.
04
AI automation.
AI put to practical work. We have already built a set of AI tools that write on-brand content, qualify leads and onboard new clients, see below. We bring the same approach to automating the tasks that eat your hours.
A consultant, not a vendor
We start with your problem, not a package.
Foundry is led by Kale Joines, a digital strategist who has spent over a decade building marketing and digital for brands across sport, energy and growth businesses. You get someone who has sat on your side of the table, who cares about the result more than the deliverable, and who tells you straight when something is not worth doing.
Senior thinking, hands on the work, and a partner who treats your goals like their own.
Senior, hands-on
You work directly with the person doing the thinking, not a layer of account managers.
Outcome first
We measure success by your numbers, not our hours.
Straight talking
Honest advice, even when it means doing less.
Built, not borrowed
The AI tools behind Foundry.
Add your brand voice, products and tone once. Every tool uses that context automatically. No prompting, no starting from scratch. Proof that we build AI that actually works, not slideware.
Tool 01
Content Copywriter.
Emails, ads and captions that sound like you wrote them.
- Email campaigns
- Social posts
- Ad copy
- Blog drafts
Tool 02
Lead Qualifier.
Turn website visitors into warm, pre-qualified leads.
- Smart intake form
- AI-generated summary
- Auto-qualification
- Shareable link
Tool 03
Client Onboarding.
Impress every new client on day one.
- Smart intake form
- Personalised action plan
- PDF export
- Brand-matched output
Existing tool user? Sign in to your dashboard.
The work
A look at what we have built.
Projects we have shipped and the results that came with them.
[INDUSTRY]
[CLIENT NAME].
[Problem statement.]
[METRIC]
[INDUSTRY]
[CLIENT NAME].
[Problem statement.]
[METRIC]
What clients say
Real businesses, real results.
“Kale took our marketing from guesswork to a proper system. We can finally see what is working, and the members are coming through the door because of it.”
[CONTACT NAME]
[ROLE], Hybrid Theory
“Straight up, no jargon, and he actually delivers. Foundry felt like having a marketing lead in the business without the overhead.”
Tommy [SURNAME]
[ROLE], [COMPANY]
How it works
Brief in, output out.
01
Tell us about your business
What you do, where you want to grow, what is getting in the way. We start with a conversation, not a contract.
02
We build the plan
Strategy, the right mix of marketing, AI and automation, scoped to your goals and budget.
03
We deliver, then optimise
You see the work and the numbers. We keep tuning.
Ready to start
Tell us what you are trying to achieve.
We will come back within one working day with a straight answer on whether and how we can help.
Book a callLet's talk
Tell us what you are trying to achieve.
We will come back within one working day with a straight answer on whether and how we can help.
Prefer email? kale@joinesdigital.com